The right cleanser should completely remove dirt, makeup and dead cells,
but not be too harsh that it removes your skin’s natural oils and healthy cells.
Choose a cleanser that is neither too gentle where you have to scrub multiple times nor too harsh where it leaves your skin red and dry.
Massage your cleanser lightly onto your skin.
Don’t aggressively rub
Then rinse and follow up with the rest of your skin care routine.
Skimping on the rinse can lead to residue build up –
clogging pores and drying out the skin.
The jawline, hairline and nose are common spots to get missed during rinsing.
There is a skin myth out there that says hot water opens pores while cold water closes them.
The truth is that pores don’t have the ability to open and close.
Lukewarm water is the best for gently cleansing your skin.
Too hot of water can lead to over dry skin.
While exfoliation is a healthy practice to remove dead skin cells, the key is to not exfoliate too often.
Exfoliating a maximum of two times a week is plenty to remove dead skin cells, but not irritate your skin.
Pay attention to how your skin responds so you can determine how often it’s appropriate to exfoliate
A common question is whether you should tonner/moisturize while your skin is wet or dry?
You should use toner after washing your face, and before using serum or moisturizer
Hydrating toner help supply moisture permeates into the inner layers, and prep the skin for moisturizer
Source from https://forefrontdermatology.com/7-common-face-washing-mistakes/